As the 2006 FIFA World Cup^tm approaches, sporting goods company Adidas unveiled two giant interactive multimedia orbs equipped with vanguard technology and featuring a stunning design.

IPSIS Acoustics uses adapted LA 24-12 line arrays to encounter the specific demands in this project.  The speaker enclosures are lined with 2 mm stainless steel sheeting to ensure optimal handling and weather resistance. Goal is to keep sound beamed in a restricted area to prevent from sonic pollution beyond that area. The contractors are thrilled by the effectiveness and sonic quality of the speaker systems.

 

The main concept behind the Adidas Eye Ball was to bring the brand closer to football’s biggest asset – the fans – and reinforce its status as one of the competition’s main sponsors.

 

The project was commissioned by the German corporation and jointly developed by YDreams, British media agency Carat and marketing specialists Rivers Run Red. IPSIS Acoustics was engaged by YDreams and is responsible for the entire sound system dsign in the project. Using Line Array technology the sound in the eyeball is projected at a dedicated area in front of the ball, thus preventing acoustical pollution in other areas.

 

Built-in motion and sound sensors detect people in the surrounding radius, engaging them to interact with this type of via games and competitions.
 

The Eye Ball is a ground-breaking project due to its combination of innovative equipment with multi-level interaction possibilities between the brand and the consumer. It has also established YDreams Advertising as a world-leading brand experience agency.

 

Results

 

The two Eye Balls kicked off their European tour in February 2006, covering various cities and over 9,000 km.

The impressive 6-mt high football replicas, equipped with state-of-the-art technology are already raising up the hype for the biggest football event in the world.